OP-ED — AUGUST 11, 2026
The Magic Inside a Pack of Cards
Why One of Our Oldest Pastimes Still Matters More Than Ever
By Nick Jarman, Founder & CEO, Certified Trading Card Association
There is something special about holding an unopened pack of trading cards. If you've collected for any length of time, you know exactly what I'm talking about. You pick up the pack. Feel the wrapper. Look at the artwork. Maybe shake it a little, even though you know that isn't going to tell you anything. Then you tear it open. For a few seconds, you have absolutely no idea what you're about to find. Maybe it's your favorite player. Maybe it's the last card you need to finish a set. Maybe it's an incredible insert or autograph. Maybe it's simply a base card of a player you love. And sometimes, years later, you realize that what you remember most wasn't actually the card. It was who was sitting beside you when you opened it. That's the beauty of this hobby.
More Than a Century of Collecting
Trading cards connect us to generations that came before us. Some of America's earliest widely collected baseball cards date to the late 1800s. Today, thousands of those cards are preserved by the Library of Congress because they have become pieces of American history. Think about that for a moment. Something originally designed to fit in the palm of your hand has survived for well over a century. The players changed. The designs changed. The companies changed. The way cards were distributed changed. But people kept collecting. Why? Because human beings love preserving the things that mean something to us.
Tiny Pieces of History
I've always thought there is something incredible about holding an old trading card. Pick up a card that's 50, 75 or 100 years old and think about where it has been. Who originally owned it? Was it someone's favorite card? Did a kid trade for it? Did it sit inside a shoebox for decades? How many houses has it been in? How did this tiny piece of cardboard survive long enough to eventually end up in your hands? Cards preserve moments. They preserve athletes and teams. They preserve artwork and photography. They preserve statistics, logos, uniforms and designs. They preserve pieces of popular culture. A collection can almost become a miniature museum.
The Hobby Connects Generations
This may be my favorite thing about collecting. A grandfather and his grandson can walk into a card shop together and both find something that excites them. One might be looking for Mickey Mantle. The other might be looking for today's biggest rookie. A parent can pull out a box of cards from childhood and suddenly have hours of stories to tell. "I bought this one at the card shop down the street." "This was my favorite player." "I traded three cards to get this one." "I remember opening this pack with your grandfather." Then something remarkable happens. The next generation starts creating its own stories. That's how hobbies survive. They get passed down.
Cards Create Curiosity
Trading cards can also make people want to learn. A kid pulls a player they've never heard of and looks them up. Who is this? What team does he play for? How many home runs did he hit? Was she an Olympian? When did this character first appear? Why is this particular card important? Suddenly a piece of cardboard becomes a doorway into sports, history, statistics, art or culture. Collectors learn how to research. They learn how to organize. They learn about condition and preservation. They learn how to build sets. They learn how to trade. They learn patience. And perhaps most importantly, they learn the satisfaction of working toward completing something.
There's Something Beautiful About Building a Set
Older collectors will understand this immediately. There was a time when one of the primary goals of opening packs wasn't necessarily finding the biggest card. It was finding card #247 because you still needed it. You had your checklist. You organized your cards by number. You figured out what you were missing. Then you traded your doubles with your friends. Completing that final page of a binder felt like an accomplishment. And it still does. Set collecting teaches something that's becoming increasingly rare in an instant-gratification world: Patience. Sometimes completing something worthwhile takes time.
Card Shops Matter
Walk into a great local card shop and you'll quickly understand why this hobby is about much more than cardboard. People talk. They debate players. They show each other their newest cards. They trade. They tell stories. Kids learn from older collectors. Older collectors rediscover the excitement they had when they were kids. Someone walks through the door for the first time and before long they're part of the conversation. Card shops aren't simply stores. At their best, they're community centers for collectors.
Card Shows Bring People Together
The same thing happens at card shows. Walk through the aisles and look around. You'll see serious collectors searching for incredibly rare cards. You'll see kids carrying small cases filled with their favorite cards. You'll see parents walking tables with their children. You'll see people trading. You'll hear stories. You'll see people finally meeting friends they've talked with online for years. And you'll see something that's increasingly valuable in today's world: People interacting face-to-face. Trading cards give strangers an immediate common language. "What do you collect?" Sometimes that's all it takes to start a friendship.
There's a Place for Everyone
Another beautiful thing about this hobby is that there isn't one correct way to collect. Collect vintage. Collect modern. Collect rookies. Collect complete sets. Collect your favorite player. Collect your favorite team. Collect Pokémon. Collect entertainment cards. Collect wrestling. Collect soccer. Collect Formula 1. Collect Marvel. Collect autographs. Collect unopened boxes. Collect cards worth thousands of dollars. Collect cards worth fifty cents. It doesn't matter. If those cards mean something to you, you're collecting the right way. Some of the most meaningful cards in someone's collection may have almost no monetary value. And they wouldn't trade them for anything.
The Hobby Encourages Entrepreneurship
There's another side of the hobby I love seeing, particularly among younger collectors. Trading cards can introduce kids to business. They learn how to buy and sell. They learn how to negotiate. They learn supply and demand. They learn customer service. They learn photography and marketing. They learn how to research prices. They learn basic accounting. They learn how to run tables at shows. Some start social media pages. Some build businesses. Some eventually open card shops. An interest that starts with opening a $5 pack can ignite an entrepreneurial spirit that lasts a lifetime.
Cards Are Art
Sometimes we forget this. Trading cards can be beautiful. Photography. Illustrations. Foils. Refractors. Typography. Colors. Textures. Design. Some cards look like miniature works of art because, in many cases, that's exactly what they are. The evolution of card design itself tells a story. Put cards from 1900, 1952, 1989, 2000 and 2026 next to one another and you're looking at more than different athletes. You're looking at different eras of design and culture.
Collecting Creates Memories
Ask someone who's collected for 30 years about their favorite card and watch what happens. Usually there's a story. That's what makes collecting different. Cards become connected to moments in our lives. Your first card show. Your first big pull. Your childhood card shop. The collection your father gave you. The player you watched growing up. The card you saved months to buy. The trade you still can't believe someone accepted. The pack your daughter opened and immediately screamed because she recognized the player. Those memories become attached to these little pieces of cardboard. And suddenly they're not little pieces of cardboard anymore. They're time machines.
And Then There Is the Pack
Which brings me back to where we started. The unopened pack. I hope we never lose our appreciation for how simple and wonderful that experience can be. You tear the wrapper. You slowly move through the cards. One by one. Maybe you find something incredible. Maybe you don't. But for those few moments, you're discovering something. And somewhere tonight, a kid will open their very first pack of trading cards. They might find their favorite player. They might start organizing the cards on their bedroom floor. They might ask their parents if they can get another pack. They might go to their first card show. They might start building a set. They might make a new friend because they both collect the same player. They might put those cards into a shoebox and forget about them. And 30 years from now, they might open that box again. When they do, they'll remember. Where they were. Who they were with. What team they loved. What childhood felt like. That's the magic of collecting. It's history. It's discovery. It's art. It's education. It's competition. It's entrepreneurship. It's community. It's friendship. It's family. It's nostalgia. It's fun. And after more than a century of generations collecting cards, that simple feeling of opening a pack still has the power to make an adult feel like a kid again. That's a pastime worth celebrating. That's a community worth building. And that's a hobby worth protecting for generations to come. Safer. Smarter. Stronger.
— Nick Jarman
Founder & CEO, Certified Trading Card Association
Nick Jarman is the Founder & CEO of the Certified Trading Card Association (CTCA), a nonprofit trade organization dedicated to advancing standards, transparency, education, and trust across the trading card industry. Learn more at thectca.org.